Values
Values
We have listened to the voice of the earth, the whistling wind, the thunderclaps and rockfalls, the braying of a stubborn mule, the crushing of grapes in the press, and the silence of the winery.
We have heard the farmer’s wise words, the womenfolk’s sound advice, the children’s excited chatter, and the old man’s stick guiding him on his way.
Every day we inspect and care for our vines, and we take great pride in our hard work to make our collection of wines ring with the voice of the earth and echo our guiding principles.
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Respect
Respect
Those who work this land truly appreciate the meaning of words such as sacrifice, hard work and adversity. If we had to sum up what we feel in the presence of the force of nature all around us, only one word would do: respect.
Respect for the place, the workers and time, and a heartfelt urge to honor the earth we are part of.
We are Merum Priorati: We feel the earth beneath our feet and the sky above our heads.
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Endurance
Endurance
Time, people and communities leave an indelible mark on a place. Landscapes reflect this enduring stamp – and so do great wines.
Endurance is a value that Merum Priorati prizes very highly as we work to keep up our cherished traditions, history, and knowledge.
Endurance tells us who we are, where we come from and which paths we should take.
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Strength
Strength
Great strength and hard work are needed to conquer the harsh, extreme earth in which Merum Priorati’s vines grow.
Steadfast in our endeavor, we strive tenaciously in the face of all adversity day in, day out. We owe nothing less to every parcel, every vine and every cluster of Merum Priorati grapes.
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Attraction
Read moreThe Priorat has an infectious energy that grabs and thrills all who step foot here. Enticing attraction, heartfelt desire – and going back for more: Merum Priorati.
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